1. Make it Visual.
People determine right away if they are interested or not, so between the title and a good image paint them a picture of your topic quickly.
Don’t talk like you’re in a board meeting. No one cares about your annual reports. Find a relevant topic, and make it interesting!
3. Activate Readers.
Blog posts should encourage action, whether that means helping people learn or getting them more interested in your organization. Encourage feedback….like feel free to comment on this after you ready it!
Don’t wing it. Plan your content and your schedule in advance. Otherwise it could overwhelm you.
Always share it afterwards. Share it on Facebook, Twitter, Google +, etc. You can include Add-This on your site to help it, or you can just paste the link yourself. Either way get it out there to all your contacts.
At the end of the day, I just try and find useful content to my small business owners, offer short and hopefully insightful tips, and make it readily available to them. I hope it helps, just like I hope these tips help you do the same!