Real-World Examples of QR Codes in Marketing
Our clients are seeing more and more the many ways of using QR Codes to promote their business. Since it continues to come up I thought we could use a few good real-world ideas here for you to consider: 1) Light University Online came out of a DVD training program with over 160,000 students. Not only are we starting to send out QR Codes on the mailing materials, but on each of the DVDs that get sent out as well! These codes lead back to a ‘Scholarship’ landing page with a special offer for discounted tuition. 2) A few of our...
read moreLight University Application QR Code
Light University Application QR Code Light University found a great way to take advantage of QR Codes, (read more about them here) by including a QR code that directs potential students right to the online application. This QR code is going out on all promotional materials, brochures, and DVD courses that are being bought. Have you thought about how you can use these to help your...
read moreWelcome D1Draftable Sports!
Waterford is excited to partner with D1 Draftable Sports (http://d1draftable.com/) on an exciting new project! Details to follow, but D1 Draftable is releasing exciting new athletic programs for high achievers. The Stars Program is an annual talent search conducted by in D1Draftable Sports in multiple sports to identify rising young stars from every corner of the United States. Prospective candidates compete to advance through local, state and regional trials to reach the national spotlight and a chance to earn All-America status and possibly...
read more2012 Web Trends: HTML 5.0
Even though the latest HTML standard is not yet complete, HTML5 is becoming more and more popular in web development. This trend will allow designers to get more creative with the designs by integrating codes for video and animation right in to the web pages. Instead of having to embed third party tools and plugins to your websites, you can build multimedia and graphic content right in to the pages with HTML5. In 2012 many smart phones and tablets will not be installing Flash for consumers. This makes using HTML5 extremely important for...
read more2012 Web Trends: QR Codes
Following along with our Mobile Web them, the adoption of QR codes Adoption picked up dramatically in 2011 as compared to 2010. By the end of the year you were seeing them on billboards, magazines, candy bars, and even on TV! If you aren’t sure what they are yet, they’re similar to the barcodes used by retailers to track inventory, but they can hold so much more data which is why they can be such a great marketing tool for small businesses. Small business can create a custom QR Code, stick it on an ad, or a business card, and link...
read moreMartin Luther King Day
“I have decided to stick with love. Hate is too great a burden to bear.” – Martin Luther King Jr.
read moreMore on Mobile Web for 2012
As we’ve already touched on, 2011 really started the trend towads having business websites at least be accessible on mobile devices. Where 2012 is going though is creating mobile-ready websites that are optimized for the mobile platforms. With more than 50% of all US mobile users having smart phones, it’s projected that 1/4 of all web searches in 2012 will be done from these devices. One quarter of all users! Having your website be viewable on a mobile device is one thing, but it’s at the point now where you need to...
read moreWebsite Design Trends 2012
By now we’ve all learned first-hand about the speed of the internet. It’s become THE marketing tool for business, but it’s also moving so fast that for small businesses especially it can be difficult to keep up with. You don’t always need to be using the latest and greatest technologies; you don’t want to use technology for its’ own sake. However knowing what’s going on, and understanding how it can help your business will allow you to plan updates and changes that may increase your...
read moreLower Prices on Electronics Means More Tablets
Electronics prices are heading lower and lower and people are gobbling up new phones, tv’s with web, and especially ipads and tablets. Forrester predicted that tablet sales could quadruple by 2015, leading to a surge in tablet-based e-commerce and chipping away at the amount of Web traffic coming from PC’s. Is your company’s Website ready for these visitors?
read more$999 New Year Special!
New Year Special! How about a professional new website with clear navigation, nice imagery, easy-to-manage content, built in SEO, flash animation, email, and more for under $1,000? Let our designers work with you to give your business a new online presence. In the digital age a company’s website is its virtual storefront and an essential part of any marketing strategy. Whether you are looking to build your first website or if your existing site isn’t generating the traffic and leads you were hoping for, we’re here...
read more
